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Are your business model and brand strategies aligned?
A new client asked me a good question today. “You talk Kay about helping us find our value promise, but my communications agency is totally focused on our brand platform. What’s what and why does it...
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Why Capital Bank’s Attributes Fail as a Value Promise
Last week’s post talked about the vital alignment between your brand platform and your value promise. A great example of getting the two concepts of brand and value promise wrong comes in a series of...
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Saving Newspapers Before Google Rescues The Day
How Can Newspapers Survive?Media provides a great case study of creative destruction, to coin Joseph Schumpeter’s term for capitalism’s ability to destroy while creating anew. Yet even massive creative...
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Why Blockbuster failed and World Class will win
“We create shapes,” the print on the outdoor ad for World Class Fitness Center works strategically, tactically and creatively. “We create shapes,” the written message on the outdoor ad for World Class...
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Lifestyle company business model strategy
Will Seasons 52 be the start of a lifestyle company? The table lacked butter and olive oil, purposefully. So began my meal Saturday night in Orlando Florida at Seasons 52, a fresh dining concept from...
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Five Indicators of Broken Industry Business Models
Will higher education's business model be transformed? How do you know when an industry is broken and radical change is undoubtedly on its way? The question is an important one for established and...
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10 questions to stimulate business model innovation ideas
Here's 10 questions to stimulate business model innovation. The road just got rockier and the atmosphere foggier. Stock market turmoil, coupled with continued uncertainty about federal fiscal policy...
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Professional service firms need business model innovation too.
Being a smart professional is no protection from commodity competition. Commodity is likely the last word that attorneys, accountants, marketing agencies and other professional service providers would...
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“Occupy Wall Street” should applaud social enterprise business model innovation.
Social enterprises build sustainable businesses that solve thorny social and environmental issues. As “Occupy Wall Street” protests capitalism’s greed, social enterprise leaders are thankfully tapping...
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Reviving local retail through business model innovation
Will retail stores end up "closed and unused" like this former Maine clothing mill? In the new Broadway-bound musical Hands on a Hardbody, ten East Texans seek to reverse their hard luck lives in a...
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Are your business model strategy and marketing communications aligned?
A dangerous canyon often arises between business model strategy and marketing. Separate roles, meetings, deliverables, timetables, personalities and consultancies exist on each side of the divide. When...
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Online Marketplace Business Models
Physical marketplaces where buyers and seller convene are giving way to online markets. Who benefits and why? Marketplaces as physical gathering sites have a long and rich tradition in all economies....
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